The Friendly Country Campaign into action in Tuscany

The Friendly Country Campaign Foundation, Campagna Amica, has organized for the month of February a series of markets around Tuscany. The objectives of the institution are to cater for both consumers and farmers in consideration of today’s most heartfelt themes: food, tourism and ecology. This way the foundation inaugurates a new quality of life. Sales should be direct: from producer to consumer. These markets, in fact, are organized by the farmers themselves and they offer citizens a large choice of products in just one location. Food chain, price trends, purchasing styles, seasonality, zero kms, no GMOs, short chain: the  Friendly Country Campaign Foundation makes the culture of conscious shopping grow.

The region of Tuscany has a very varied and well marked landscape. The Apennine mountains are rich in vegetation and ideal for pasture whereas the green plains are full of cultivated fields, vineyards and olive groves that thin down towards the coast. It’s a unique land that has preserved its unity and territorial identity made of strong traditions, language and culture. Its gastronomic tradition is in harmony with its landscape: simple and tasty, refined and delicate, focused on products that nature provides in abundance. Two traditions can be identified here: one of the land, fully exploiting the resources of the territory, and the sea one, perpetually changing whilst travelling south.


Of all the Tuscan provinces participating to the campaign, let’s just take a look at Arezzo. For the rest of the month the markets will be held every Monday in beautiful Cortona, every Tuesday in San Giovanni Valdarno, every Wednesday in the capital town of Arezzo itself, every Thursday in Sansepolcro, every Friday in lovely Castiglion Fiorentino  and every Saturday in Bibbiena. Here one will find all the rich products of this territory, from the veggies to the fruit, from the meat to the fish, from the cold cuts to the cheese, from wine to olive oil and yet much more in a whirl of colours, scents and bustle.

To learn the culture of the countryside what better than a holiday in a farmhouse? The Friendly Country Campaign Foundation think the same and are promoting quality accommodations, that respect the landscape, the environment and also the uniqueness  of the products. These agritourisms are the main reference for anyone wanting to organize a holiday in the country. Today the offers are diversified in consideration of the peculiarity of the territory, the rural vocation and the specific characteristics of those who run them. Tuscany Holiday Rent offers a very side selection of holiday farmhouses in Tuscany for vacations in touch with nature and excellent products.

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